Why “It’s Already Been Done” Is A Green Light?

Instead of seeing a billion dollar company — and saying I should have done that or I got here too late — see it as an opportunity.  Indeed, taking a small piece of those revenues can make you successful, while the company of which you are jealous must find hundreds of millions of dollars a year in incremental revenue to move the needle.  Consequently, those companies are hemmed in when evaluating the pursuit of amazing opportunities by markets appearing too small or opportunities that might cannibalize their existing markets.  These opportunities are open to you.

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